Hi!
I’m Emily, a CRM marketing professional who’s spent the last 7+ years deep in email, and honestly, there’s nowhere else I’d rather be. (In the marketing realm, at least).
My experience is rooted in using email to bridge the gap between customer experience and conversion. Whether that’s helping someone succeed in a new hobby or building long-term loyalty through clear, consistent communication and relevant content.
I’m especially drawn to the technical side: mapping complex post-purchase automations, building smart segmentation and send strategies, managing integrations and complex data-flows, and dialing in dynamic content until everything renders exactly right. I care about the details most people gloss over, because that’s where performance is won or lost. I don’t just build emails, I build email systems.
Work
Core
Capabilities
Hands-on construction, testing, and optimization of automated flows, campaigns, universal templates, and A/B tests across various ESP platforms including; Klaviyo, Salesforce Marketing Cloud, Hubspot. Constant Contact and Mailchimp.
Lifecycle Email & SMS Construction & Execution
Segmentation & Dynamic Personalization Architecture
Development of data-driven segmentation frameworks and dynamic content logic using profile properties, behavioral signals, and modular template architecture to deliver precise, scalable personalization.
Deliverability, Compliance & Rendering Optimization
Experienced in authentication protocols, sender reputation management, GDPR/CAN-SPAM/TCPA compliance, Litmus proof testing, and cross-device QA.
Technical & Platform Integration Fluency
Proficient in HTML, CSS, and SQL to support dynamic template logic, troubleshooting, and performance optimization. Experienced managing CMS environments and maintaining clean data exchange between automation platforms, ecommerce systems, and web infrastructure.
Certifications
